Securing a licence for your cash bar The licensing law is clear: if you are retailing alcohol you will need a licence and a designated event supervisor (who may need to be a personal licence holder) to be available throughout your event. The procedure for licence application and procurement, however, is rather more complicated. At Beer Xpress, we have a team of personal licence holders and licencing law specialists who will be happy to help you as little or as much as you need. Call 07866601703 to understand more about the latest licensing law and what you need to do to legally operate your cash bar.